Interactive chart demo
Scroll down. Bars grow in when a chart enters the screen, values count up, hover (or Tab) highlights one bar with a tooltip, and “Table” switches to the same data as a table.
All labels and numbers are already in the HTML, so search engines and screen readers read them without JavaScript. The script only animates.
What consumer brand leaders talked about
Share of the 38 Smarter at Dinner consumer brand episodes that raised each theme
| Theme | Share of episodes |
|---|---|
| AI saving time behind the scenes | 63% |
| Local relevance, market by market | 39% |
| Retention, loyalty and community | 37% |
| Customers and creators tell your story | 37% |
| Knowing exactly who you’re for | 32% |
| AI search and discovery | 32% |
| Keeping people where they count | 32% |
| Brand over promotion | 29% |
| Customer voice and reviews | 29% |
| Measurement and reporting | 26% |
| AI adoption is a people problem | 24% |
| Conversion and speed to lead | 18% |
| Personalization | 18% |
How often each theme came up across the 38 consumer brand episodes. Source: our analysis of Smarter at Dinner episode transcripts published to November 1, 2026.
AI is everywhere. Agents are early.
Share of the 38 consumer brand episodes
| Measure | Share of episodes |
|---|---|
| Mentioned AI at all | 95% |
| Used AI to save time behind the scenes | 63% |
| Discussed AI agents | 26% |
| Described an agent doing real work today | 5% |
AI came up in almost every conversation, but working agents in only two. Source: our analysis of Smarter at Dinner episode transcripts.
AI goes to content before reporting
Share of marketers using AI for each task
| Task | Share of marketers |
|---|---|
| Content creation and copywriting | 50% |
| Reporting and analytics | 35% |
Marketers hand AI their content well before their reporting. Source: Supermetrics 2026 Marketing Data Report.